Our Story

We are a black-owned and operated holistic wellness store, formulated as part of my coaching practice Aura Essence Therapy. It is my modern approach to healing using colors, essential oils, and flower essences to transform the way you love, care for, and express yourself.

My husband and I became first-time parents to a remarkable son; my Indigo Child and the reason I found my life’s PURPOSE. The birth of my child was my AWAKENING….I started to wake up and realize I need to lead a more holistic and healthy lifestyle.

Let me reintroduce myself, I am Ginelle Murphy, I am a Beauty Enthusiast and Self Awareness Coach. What that means is I counsel women to recover from emotional trauma and rediscover their beauty and spiritual purpose by tapping into the healing power of colors, flower essences, and positive affirmations.
Read More

Legal imprint